Privacy policy
Last updated 14 October 2026
This policy explains how Daybreak Digital (Pty) Ltd (“we”), registration number 2026/821393/07, handles personal information, as required by the Protection of Personal Information Act, 4 of 2013 (POPIA).
Who we are
We build websites and run an automated WhatsApp assistant for estate agents. We act in two roles:
- As the responsible party for information you give us directly, for example when you contact us through this website.
- As an operator for the estate agents who use our WhatsApp assistant. When you message an agent’s business WhatsApp number, the agent is responsible for your information and we process it on their behalf, only on their instructions.
What we collect
- When you contact us by WhatsApp, phone or email: your name if you give it, your phone number or email address, and what you write to us.
- When you message an agent who uses our assistant: your phone number, your WhatsApp profile name, your messages, your answers to the assistant’s questions (for example whether you are buying, selling or renting, the area and your budget), and the times messages were sent.
This website does not use cookies, analytics or tracking scripts, and does not have a form. It collects nothing unless you contact us.
Why we use it
- To reply to you and to deal with your enquiry.
- For the assistant: to reply to your message, pass your enquiry to the agent, remind the agent if you are still waiting, and report to the agent how quickly enquiries were answered.
We do not sell personal information, and we do not use it for advertising or for any purpose other than the ones above.
Who we share it with
- The estate agent you contacted, for messages sent to the assistant.
- Service providers we need to run the service: Meta Platforms (the WhatsApp Business Platform), Cloudflare (hosting and data storage for the assistant) and xneelo (this website and our email).
Some of these providers store information outside South Africa. We only use providers that are bound to protect it to a standard POPIA accepts.
How long we keep it
Only for as long as we need it for the purposes above, or for as long as the agent we act for instructs, or as the law requires. After that it is deleted. When an agent stops using the assistant, they receive a full export, and we delete our copy 30 days after the service stops.
Stopping messages
If you reply STOP to the assistant, it will not message you again.
Security
We use reasonable technical and organisational measures to protect personal information against loss, misuse and unauthorised access, including encrypted connections and access limited to the people who need it.
Your rights
You may ask what personal information we hold about you, and ask us to correct or delete it, or object to how it is used. Where we act for an estate agent, we will pass your request to that agent and help them deal with it. You can also complain to the Information Regulator (South Africa) at inforegulator.org.za.
Deleting your data
To have your information deleted, email lucien@daybreakdigital.co.za or send a WhatsApp message to 071 877 2427 with the phone number you used. We will confirm once it has been deleted.
Contact
- Information Officer
- The director of Daybreak Digital (Pty) Ltd
- lucien@daybreakdigital.co.za
- Phone
- 071 877 2427
- Location
- Paarl, Western Cape, South Africa